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    <channel>
        <title><![CDATA[Web/Media Services ]]></title>
        <description></description>
        <link>http://www.techlinks.net/</link>
                                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122863:breaking-into-new-frontiers-of-online-media</guid>
                <title><![CDATA[Breaking into New Frontiers of Online Media]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122863:breaking-into-new-frontiers-of-online-media</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Wed, 11 Nov 2009 21:21:00 -0700</pubDate>
                <g:id>122863</g:id>
                                <g:publish_date>2009-11-11</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[Marilou Barsam explores how IT marketers are focusing their strategies for the challenges of a stressed economy with cutting edge new tactics. .]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[This presentation covers several interrelated topics, including; running more efficient co-op programs with channel partners, optimizing your campaign results through proven multivariate testing techniques, and finding the right online media to improve your investements]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://bit.ly/2Fl6Sb]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[TechTarget]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.techtarget.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Marilou Barsom]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[mbarsam@techtarget.com ]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122918:cant-read-wont-buy-why-language-matters-on-global-websites-</guid>
                <title><![CDATA[Can't Read, Won't Buy: Why Language Matters on Global Websites ]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122918:cant-read-wont-buy-why-language-matters-on-global-websites-</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Mon, 14 Dec 2009 14:46:00 -0700</pubDate>
                <g:id>122918</g:id>
                                <g:publish_date>2009-12-14</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[Presented by leading industry analyst Donald DePalma of Common Sense Advisory and moderated by Paula Shannon, Lionbridge 

This comprehensive one-hour webcast will address those often asked questions regarding international buying preferences. DePalma presents the data, analysis of what it means, and the correlations between purchasing likelihood and translated/localized content across a range of buying cycle events. 

In this presentation, Donald DePalma, founder of Common Sense Advisory, leading industry analyst and author will explain why this webinar has implications beyond the subject of localized productivity and enterprise applications. 
]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[By attending this webinar, you will learn:

? Metrics for evaluating ROI of global websites 
? Methods for choosing the breadth and depth of your online language offerings 
? How many more times international customers are likely to buy if sold to and informed in their   native tongue]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://bit.ly/5fWDPX]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Lionbridge]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.lionbridge.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Marketing]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[pr@lionbridge.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122915:culturally-customizing-websites-for-succeeding-in-the-global-online-marketplace</guid>
                <title><![CDATA[Culturally Customizing Websites for Succeeding in the Global Online Marketplace Part 1]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122915:culturally-customizing-websites-for-succeeding-in-the-global-online-marketplace</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Mon, 14 Dec 2009 14:27:00 -0700</pubDate>
                <g:id>122915</g:id>
                                <g:publish_date>2009-12-14</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[Join us for this two-part webinar, â€œCulturally Customizing Websites for Succeeding in the Global Online Marketplace,â€ presented by Dr. Nitish Singh and moderated by Paula Shannon.

These two comprehensive one-hour webcasts will provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites for most countries in the world. 

Part I:  In this presentation, Dr. Nitish Singh, Assistant Professor of International Business at Boeing Institute of International Business at Saint Louis University will provide you with insights into why culturally customizing websites is important for effective international online presence.

You will also be provided with data and insights to make a business case for web site cultural customization. Research from past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI. 
]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[By attending Part I of this webinar, you will learn:
    

? The difference between a general web site and a culturally customized website 
? Why culturally customized Websites for global online consumers 
? Making a business case for cultural customization 
? What cultural customization of websites entails]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://bit.ly/7C4k8Y]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Lionbridge]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.lionbridge.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Information]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[webinars@lionbridge.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122916:culturally-customizing-websites-for-succeeding-in-the-global-online-marketplace-part-2</guid>
                <title><![CDATA[Culturally Customizing Websites for Succeeding in the Global Online Marketplace Part 2]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122916:culturally-customizing-websites-for-succeeding-in-the-global-online-marketplace-part-2</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Mon, 14 Dec 2009 14:32:00 -0700</pubDate>
                <g:id>122916</g:id>
                                <g:publish_date>2009-12-14</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[Join us for this two-part webinar, â€œCulturally Customizing Websites for Succeeding in the Global Online Marketplace,â€ presented by Dr. Nitish Singh and moderated by Paula Shannon.

These two comprehensive one-hour webcasts will provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites for most countries in the world. 

You will also be provided with data and insights to make a business case for web site cultural customization. Research from past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI. 

Part II:  In the second installment of this presentation, Dr. Singh will discuss the hands-on skills to culturally customize website for most of the countries in the world.]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[By attending Part II of this webinar, you will learn:

? How to read cultural maps 
? The cultural customization tool kit 
? Best practices and examples of culturally customized web content]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://bit.ly/5eaLgd]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Lionbridge]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.lionbridge.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Marketing]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[pr@lionbridge.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122924:expand-revenue-streams-for-media-co-an-intro-to-practical-strategies-for-the-local-media-ecosystems</guid>
                <title><![CDATA[Expand Revenue Streams for Media Co: An intro to practical strategies for the local media ecosystems]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122924:expand-revenue-streams-for-media-co-an-intro-to-practical-strategies-for-the-local-media-ecosystems</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Mon, 14 Dec 2009 16:10:00 -0700</pubDate>
                <g:id>122924</g:id>
                                <g:publish_date>2009-12-14</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[The next several years the advertising pie is expected to decline. With so many new media companies and devices emerging, radio, tv and newspaper companies will be fighting for market share rather than trying to grow overall ad revenues. In order to grow your business during this period your company must develop multiplatform strategies to diversify your business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking. This webinar presents some revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies. ]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[This webinar presents some revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies. ]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://www.bia.com/webinars/Expanding-Revenue-Streams-for-Media_05052009.wmv]]></c:value>
                                            </c:url>                    
                    <c:daterecorded>                                                    <c:value><![CDATA[2009-05-05 00:00:00]]></c:value>
                                            </c:daterecorded>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[BIA/Kelsey]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.bia.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Marketing]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[webinars@bia.com ]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122907:fresh-and-friendly-the-latest-innovations-in-website-usability-and-seo</guid>
                <title><![CDATA[Fresh and Friendly: The Latest Innovations in Website Usability and SEO]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122907:fresh-and-friendly-the-latest-innovations-in-website-usability-and-seo</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Tue, 17 Nov 2009 18:02:00 -0700</pubDate>
                <g:id>122907</g:id>
                                <g:publish_date>2009-11-17</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[This webinar will encompass Web Design and SEO best practices, in addition to boosting user friendliness.

A perfect launching point for those wanting to freshen their website and enhance results.

Learn how to make major improvements on your site with minimal work and reasonable turnaround time. 
]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[Topics covered include:

â€¢SEO considerations for site building and Google webmaster guidelines
â€¢Latest and greatest free plug-ins to enhance user experience
â€¢Navigation and accessibility rules
â€¢Enhancing functionality]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://www.morevisibility.com/webinars/cart.php]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[149.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[More Visibility]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.morevisibility.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Lesley Gross]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[info@MoreVisibility.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122787:google-adwords-5-deadly-mistakes</guid>
                <title><![CDATA[Google AdWords â€“ 5 Deadly Mistakes]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122787:google-adwords-5-deadly-mistakes</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Thu, 05 Nov 2009 18:44:00 -0700</pubDate>
                <g:id>122787</g:id>
                                <g:publish_date>2009-11-05</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[While it lowers overall spending, a recessionary economy also increases the  pressure on business owners to not only protect their existing customer base, but increase revenues as well. Fortunately, todayâ€™s technology can help but, if you still havenâ€™t figured out how to leverage the Web to actually grow your business, youâ€™re missing out on potential business. Whatâ€™s more, you can bet you competition has, and is using this global resource at your fingertips to hijack your customers and profits. 

Maybe you havenâ€™t tried Web-based marketing. Maybe you have, but experienced what 98% of your industry colleagues have, that anyone can have a Web site, but the opportunity lies in driving people to that site. Most businesses are not using the Web to its fullest capacity, and arenâ€™t using paid search strategies to ensure business growth. 
]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[It doesnâ€™t matter what your geographic focus is â€” local, regional, national, global â€” or what your particular industry is, or whether you have an existing Web site or not. To ensure your business thrives, not just survives, this economic crisis, join us to learn how to put proven Google AdWords strategies to work for you. Crexendo Business Training will be delivering this introduction to Google AdWords, including the five deadly mistakes to avoid.]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://bit.ly/3ZesyX]]></c:value>
                                            </c:url>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Crexendo]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.crexendo.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Sales]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[sales@crexendo.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122938:leveraging-technology-to-promote-consumer-intimacy-for-content-owners-and-advertisers</guid>
                <title><![CDATA[Leveraging Technology to Promote Consumer Intimacy for Content Owners and Advertisers]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122938:leveraging-technology-to-promote-consumer-intimacy-for-content-owners-and-advertisers</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Tue, 15 Dec 2009 23:51:00 -0700</pubDate>
                <g:id>122938</g:id>
                                <g:publish_date>2009-12-15</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[In the age of social networking and smart phones, media companies and advertisers have an unprecedented opportunity to establish one-to-one relationships with the consumers they are trying to reach. By leveraging these new direct marketing channels, companies have the ability to capture valuable information about consumer preferences and goals. What this means is advertisers have a powerful tool to tailor their message and align it much more closely with the consumersâ€™ wants.


This new ability to reach consumers represents a monumental shift from the broadcast paradigm, opening new doors to a level of viewer intimacy that would have been impossible with the more traditional channels of communication and advertising. As such, the up-sell opportunities for content owners are nothing short of exponential. 


Companies can take advantage of the power of social networking sites to connect with consumers in a dialogue, as opposed to simply broadcasting a message and hope that it reaches the right ears. Through smart phones, advertisers have the opportunity to reach finely targeted audiences through text messaging, e-mail or voice mail. IM offers yet another opportunity for focused marketing with an eye to establishing intimacy with the consumer.

With todayâ€™s technology, media companies and advertisers can leverage their direct-to-consumer channels or collaborate with online distributors to develop a powerful "viewer relationship management" system. By doing so they have the opportunity to harness consumer insights, promote consumer engagement, and generate new sources of revenue. 

]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[Join Adweek Media Group for this live, interactive Web Seminar, sponsored by SAP, and hear from industry experts regarding how to leverage available modern technologies to make a connection with the consumer. Find out in this online-only event what are the proven ways to establish this connection for the best results.]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://bit.ly/73bDPf]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Nielson Business Media]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.nielsencast.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Eric Biener]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[eric.biener@nielsen.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122908:modern-web-form-design</guid>
                <title><![CDATA[Modern Web Form Design]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122908:modern-web-form-design</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Tue, 17 Nov 2009 18:12:00 -0700</pubDate>
                <g:id>122908</g:id>
                                <g:publish_date>2009-11-17</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[The Web has been transformed by the recent proliferation of rich interactions and social applications. But the workhorses of the online world, Web forms, have been slow to evolve with these changes. As brokers of crucial online interactions like e-commerce checkout and registration, forms bridge the gap between people, their information, and your product or service. As a result, Web form design matters. But web forms aren't keeping up.

Building on topics in his top-selling book, Web Form Design: Filling in the Blanks, Luke Wroblewski  will walk you through the latest applications of rich Web form interactions (made possible by dynamic technologies like Ajax) including: flexible inputs, dynamic help systems, inline validation, selection dependent inputs, and more. He'll also outline how gradual engagement approaches to form design can create compelling new user experiences for a wide variety of Web applications and services. Learn how these modern approaches to Web form design can enhance your sites!
]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[In this webinar, you will:

Explore how the design of your form can help or hinder customer success
Learn a wide variety of form interaction techniques. Specifically, you will see examples of forms using inline validation, dynamic input fields, selection-dependent input fields, and gradual engagement
Explore different ways of thinking about how to sign up users without requiring painful forms]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://www.rosenfeldmedia.com/webinars/webforms/]]></c:value>
                                            </c:url>                    
                    <c:daterecorded>                                                    <c:value><![CDATA[2009-11-13 00:00:00]]></c:value>
                                            </c:daterecorded>                    
                    <c:cost>                                                    <c:value><![CDATA[69.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Rosenfeld Media]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.rosenfeldmedia.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Louis Rosenfeld]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[lou@louisrosenfeld.com]]></c:value>
                                            </c:contactemail>                                    
            </item>
                        <item>
                <guid>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122896:new-research-on-creating-news-releases-that-work-</guid>
                <title><![CDATA[New Research on Creating News Releases That Work ]]></title>
                <link>http://www.techlinks.net/index.php?option=com_content&amp;view=article&amp;catid=187:webmedia-services-&amp;id=122896:new-research-on-creating-news-releases-that-work-</link>
                <description><![CDATA[
                                                ]]></description>
                <category><![CDATA[Web/Media Services ]]></category>
                <pubDate>Mon, 16 Nov 2009 15:59:00 -0700</pubDate>
                <g:id>122896</g:id>
                                <g:publish_date>2009-11-16</g:publish_date>
                                                                    
                    <c:description>                                                    <c:value><![CDATA[How to Be Smarter Than Your PR Agency - New Research on Creating News Releases That Work 

Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for? 

HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency. 

]]></c:value>
                                            </c:description>                    
                    <c:learn>                                                    <c:value><![CDATA[This free webinar covers:

?Why social media releases may not be as effective as traditional releases

?How to format a press release to get more links to your site

?What features to look for when picking a press release service

?What happens behind-the-scenes after you submit a release to your newswire

?Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods]]></c:value>
                                            </c:learn>                    
                    <c:url>                                                    <c:value><![CDATA[http://www.hubspot.com/marketing-webinars/news-release-webinar-archive/]]></c:value>
                                            </c:url>                    
                    <c:cost>                                                    <c:value><![CDATA[0.000000]]></c:value>
                                            </c:cost>                    
                    <c:sponsorname>                                                    <c:value><![CDATA[Hub Spot]]></c:value>
                                            </c:sponsorname>                    
                    <c:sponsorurl>                                                    <c:value><![CDATA[http://www.hubspot.com]]></c:value>
                                            </c:sponsorurl>                    
                    <c:contactname>                                                    <c:value><![CDATA[Mike Volpe]]></c:value>
                                            </c:contactname>                    
                    <c:contactemail>                                                    <c:value><![CDATA[info@hubspot.com]]></c:value>
                                            </c:contactemail>                                    
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