Expand Revenue Streams for Media Co: An intro to practical strategies for the local media ecosystems

December 14, 2009     Hits: 479     0

Description
The next several years the advertising pie is expected to decline. With so many new media companies and devices emerging, radio, tv and newspaper companies will be fighting for market share rather than trying to grow overall ad revenues. In order to grow your business during this period your company must develop multiplatform strategies to diversify your business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking. This webinar presents some revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies.

"You Will Learn"
This webinar presents some revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies.

Webinar URL:  Click Here

Date Recorded:  May 05, 2009

Sponsor Name:  BIA/Kelsey