Can't Read, Won't Buy: Why Language Matters on Global Websites

December 14, 2009     Hits: 289     0

Description
Presented by leading industry analyst Donald DePalma of Common Sense Advisory and moderated by Paula Shannon, Lionbridge

This comprehensive one-hour webcast will address those often asked questions regarding international buying preferences. DePalma presents the data, analysis of what it means, and the correlations between purchasing likelihood and translated/localized content across a range of buying cycle events.

In this presentation, Donald DePalma, founder of Common Sense Advisory, leading industry analyst and author will explain why this webinar has implications beyond the subject of localized productivity and enterprise applications.

"You Will Learn"
By attending this webinar, you will learn:

? Metrics for evaluating ROI of global websites
? Methods for choosing the breadth and depth of your online language offerings
? How many more times international customers are likely to buy if sold to and informed in their native tongue

Webinar URL:  Click Here

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Sponsor Name:  Lionbridge