Culturally Customizing Websites for Succeeding in the Global Online Marketplace Part 1

December 14, 2009     Hits: 282     0

Description
Join us for this two-part webinar, “Culturally Customizing Websites for Succeeding in the Global Online Marketplace,” presented by Dr. Nitish Singh and moderated by Paula Shannon.

These two comprehensive one-hour webcasts will provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites for most countries in the world.

Part I: In this presentation, Dr. Nitish Singh, Assistant Professor of International Business at Boeing Institute of International Business at Saint Louis University will provide you with insights into why culturally customizing websites is important for effective international online presence.

You will also be provided with data and insights to make a business case for web site cultural customization. Research from past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI.

"You Will Learn"
By attending Part I of this webinar, you will learn:


? The difference between a general web site and a culturally customized website
? Why culturally customized Websites for global online consumers
? Making a business case for cultural customization
? What cultural customization of websites entails

Webinar URL:  Click Here

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Sponsor Name:  Lionbridge