Part 2: Optimizing your efforts for loyalty

November 09, 2009     Hits: 216     0

Description
Today’s consumers demand a seamless shopping experience, across all channels, all products and all geographies. We know that retailers that can deliver on this demand are building an expressway to loyal customers. So why are so many retailers missing the on-ramp?

Join us for this complimentary two-part Webinar series and we’ll show you how to generate your road map to a customer-centric model for retail marketing.

Part 2: Optimizing your efforts for loyalty
Creating long-term customer loyalty requires changing your operations to support a customer-centric marketing model. In Part 2 of this Webinar, we’ll discuss how to use insight to customer behaviors and attitudes to optimize your marketing efforts. This level of optimization impacts customer loyalty by ensuring the highest level of communication relevance in all of your marketing efforts. During this session, we’ll continue our discussion of the five steps to a customer-centric retail marketing plan, focusing on the following:

Determining your optimal channel investment using a trade area analysis
Showing the value of segmentation-driven contact strategies
Applying household-level segmentation to your media planning strategies

"You Will Learn"
Determining your optimal channel investment using a trade area analysis
Showing the value of segmentation-driven contact strategies
Applying household-level segmentation to your media planning strategies

Webinar URL:  Click Here

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Sponsor Name:  Experian