Part 1: Building your foundation for knowledge

November 09, 2009     Hits: 258     0

Description
Today’s consumers demand a seamless shopping experience, across all channels, all products and all geographies. We know that retailers that can deliver on this demand are building an expressway to loyal customers. So why are so many retailers missing the on-ramp?

Join us for this complimentary two-part Webinar series and we’ll show you how to generate your road map to a customer-centric model for retail marketing.

Part 1: Building your foundation for knowledge
Making every customer communication relevant and personalized at every touch-point is nirvana for the customer-centric marketer. Understanding your customers and marketing to them as individuals is a challenging proposition for many retailers.

During this session, we’ll discuss the five steps to a customer-centric retail marketing plan:

Methods for creating a holistic view of your customer
Techniques required to manage and maintain usable customer data
Processes required to determine true customer value
Recommendations for using segmentation profiles to execute your integrated multichannel marketing campaigns

"You Will Learn"
Methods for creating a holistic view of your customer
Techniques required to manage and maintain usable customer data
Processes required to determine true customer value
Recommendations for using segmentation profiles to execute your integrated multichannel marketing campaigns

Webinar URL:  Click Here

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Sponsor Name:  Experian’s Marketing Solutions