Get Ready for the Turnaround - Make the Right Marketing Investment Choices

November 11, 2009     Hits: 405     0

Description
With a hopeful eye on an economic turnaround, marketers are beginning to think about the capabilities that will be most critical to helping them accelerate recovery. And, while a tough economy dramatically increases the number and complexity of choices marketers face, it is also a catalyst for innovation.

So how do you, as a marketer, get started? By adopting a systematic roadmap approach that helps you sort through the maze of choices as you prioritize your marketing capability, campaign and program investments. That may initially mean a focus on organization, analytics, measurement, process, or technology, or a combination of several. The key is being able to assess where your needs are greatest and to focus on those areas.

"You Will Learn"
Marketing Operations expert Niall Budds will help marketers sort through the maze of choices as they prepare for and prioritize their marketing capability, campaign and program investments.

In this Webinar replay, Marketing Operations and Strategy expert, Niall Budds will:

•Define the marketing roadmap and the Six Dimensions of Marketing Performance that serve as the foundation
•Identify the critical components of a marketing roadmap and how to get started
•Talk about how to use the roadmap as the basis for a business case and plan for sustainable improvement.
•Share real-world examples of companies that have parlayed this roadmap approach into marketing ROI

Webinar URL:  Click Here

Date Recorded:  October 14, 2009

Sponsor Name:  CSG Systems