Getting to market earlier with a product or service that is in demand can spell the difference between market dominance and being an “also- ran.” This expert panel will explain when to use each strategy and why. Follow the experts’ advice and you are more likely to maximum revenues, build share and keep competitors at bay.
Moderator:
Vicki Hamilton, SVP, Turner Broadcasting Inc.
Speakers:
Kathleen Kurre - CEO, TechBridge
Lisa Lowman - National Marketing Director IT Advisory Services, KPMG LLP
Beverly McDonald - VP, Infor