Simms Jenkins, CEO of award-winning email marketing services firm, BrightWave Marketing and author of The Truth About Email Marketing (FT Press, 2008) will be presenting at the Return2Customer 2008 event in Atlanta, GA. The conference features Martha Rogers, Ph. D, of Peppers & Rogers as the keynote speaker.

Jenkins’ presentation “Finding and Leveraging the 7 Secrets of Email Marketing” will address key areas to a successful email marketing program and provide actionable recommendations that can be tested and implemented regardless of your budget and resources. Attendees will get a sense of what truly can make a difference in engaging recipients and providing more value for your email campaigns. Jenkins is a renowned speaker and runs one of the top email marketing agencies in the country. Attendees should expect to walk away with a renewed passion and path for taking your email program to the next level.

Jenkins will also be on hand during the event to sign copies of his new book, The Truth About Email Marketing, which has received a high level of initial praise.  For more information, please visit www.thetruthaboutemailmarketing.com/reviews/.


About Return2Customer Conference

Hosted by CRMA Atlanta, BMA Atlanta, and DMA Atlanta; Return2Customer 2008 is an industry leading, star-packed conference that offers exceptional content, winning ideas and outstanding networking opportunities. This year’s Conference features over two dozen sessions and a wide range of expert speakers, led by Martha Rogers, acclaimed author and globally-recognized thought leader in customer-focused business strategy. Attendees will hear thought-provoking keynotes and participate in interactive breakout sessions. They also will enjoy ample networking opportunities and hear leading solution providers go head-to-head in showcasing their product functionality and customer success stories. Demonstrations and customer interviews will highlight an exceptional exhibit hall. For more information, please visit www.crmaconference.org.

About BrightWave Marketing

BrightWave Marketing is an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit www.EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.

BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.