Zertia Atlanta's leading web design and application development firm, proudly announces the launch of Sharefam (www.sharefam.com) -- a new family-oriented social networking website.

Sharefam is a free social networking site that allows families to share pictures, relate stories, collect recipes and plan events in a safe and private online environment. It is the brainchild of Dean Roy and it was built by Zertia, a leading Atlanta-based business technology solutions company.

"Dean’s vision was a social site somewhat like Facebook or MySpace, but specifically family-oriented, with tighter controls over content and access,” said Dan Kehoe, president of Zertia. "The project presented some challenging technical obstacles, not the least of which was an extremely tight time frame.”

One feature unique to Sharefam is the Table. "The Table is where it all starts,” said Roy. "We wanted it to be like your kitchen table at home. Within Sharefam, it’s where you invite family members to join you, and where you can see everyone connected to your account. Technically, it’s probably the most challenging thing we asked Zertia to do.”

The site allows members to create a profile, get reminders about family birthdays and other important dates, send invitations, plan events and send messages. Users can also catalogue and share family photos and stories. "Photos are at present our heaviest traffic area,” Roy said. "But as we add members, the story area is getting more use.”

Zertia was able to meet not only the ambitious deadline, but the budget as well. "Sharefam is a Web 2.0 application, built around interaction with users,” Kehoe said. "We completed it using 100% in-house development resources.”

The site architecture is designed so that new areas can be added easily as users make their preferences known. "I’m very pleased with the way it was built,” Roy said. "It’s easily scalable, so we can make additions without requiring a lot of re-work. Zertia made it very flexible so we can respond to what our members want.”

About Zertia - Zertia is an Atlanta-based professional services firm providing e-Business consulting, web marketing strategy, business automation solutions, business application development, web design, user experience development, business intelligence reporting, interactive digital strategy, advanced infrastructure design, and custom web-based solutions to businesses in Atlanta, across the US, and internationally.   Founded in 1999, Zertia management is comprised of seasoned executives from Atlanta industry leaders, who over the past nine years have provided solutions for over 350 small businesses, large companies, and government organizations. For more information, please  visit the Zertia website at www.zertia.com.