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Community Publishing
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Niche Marketing Provides Greatest Return on Investment
By Chris Adams on Monday, June 30, 2008
With a tight economy, many business owners want to find the best marketing bang for their buck. Often times, that value can be found online. In this article, local digital marketing firm Red Clay Interactive analyzes a recent report that says companies targeting niche consumer online are spending significantly less in advertising dollars per month than those who mass market.
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Benefits of Hosted Software Solutions in Hard Economic Times
By Jeff Pyden on Wednesday, June 11, 2008
With talk of a recession swirling, the last thing businesses want to do is to invest in a large capital expenditure. Instead, they want to reign in financial costs and solve problems with a lower upfront risk. One strategy in lowering this risk is using hosted software solutions to gain greater cost control and flexibility.
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Creeping "Socialism": How VOIP is Regulated Today
By Walt Sapronov on Friday, June 06, 2008
As regulated entities, telecommunications carriers, not surprisingly, must comply with 911, privacy protections, universal service fund contributions (see your phone bill), and disability access, all so-called “social regulations”. Prospective VOIP providers contemplating entry into a market they believe to be “unregulated” should perhaps think again. VOIP is not regulated as a traditional telecommunications service – but it is regulated nonetheless.
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Maximum Exposure - Choosing Consulting as a Career
By Mike Cleland on Monday, June 02, 2008
Conventional thinking has told us that becoming a permanent employee for a traditional business is the ultimate career goal. That may have been true as few as five years ago, but there has been a gradual yet significant change in the social contract. Employers are no longer promising lifelong tenured positions, and many professionals are looking for more than the traditional employment experience. Professionals understand that in today’s business climate, career stability and job satisfaction are tied more to a person’s professional exposure and marketability than they are to a particular company or title.
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Hosted or On-Premise VoIP: Which is the Better Business Decision?
By Johnny Crosskey on Wednesday, May 28, 2008
IT decision makers looking for the latest and greatest technology for their companies are turning to hosted and on-premise VoIP solutions. Which one is better? This article will take a look at hosted and on-premise VoIP and give insight about which solution is best for your business.
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ITIL V3: A Set of Best Practices for Managing Your IT Services
By Alan Koch on Tuesday, May 27, 2008
Gaining popularity in the United States, ITIL V3 offers mature companies a vital methodology for revitalization of their service processes. After decades of use in Europe, the ITIL framework has gone through two revisions and is helping businesses regulate and monitor services provided to customers as well as devising new ways to meet those needs. The Information Technology Infrastructure Library (ITIL) provides a set of best practices for IT services.
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A Gap Discovered in Most Disaster Recovery and Business Continuity Plans
By Hal Schlenger on Wednesday, May 21, 2008
Here’s the standard scenario: Company leadership recognizes the need for disaster recovery and business continuity. Company leadership funds such an effort. Consultants are hired. A plan is created, reviewed, tweaked, agreed to and executed. In reviewing these plans, it has been discovered that these plans don’t account for one of the leading reasons for data loss, “The Human Factor.”
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Online PR and SEO – A Magic Combination for B2B
By Todd Miechiels on Monday, May 19, 2008
B2B companies can gain significant competitive advantage and amplify SEO campaign results through disciplined and consistent use of online PR. However, many B2B companies have yet to make online PR part of their marketing plan. Those companies that fail to implement online PR strategies as part of their search engine marketing (SEM) campaigns are missing out on an increasingly popular and effective way to gain market visibility and motivate website visitors.
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Introduction
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Sir Winston Churchill once said, "If you have knowledge, let others light their candles with it."
TechLINKS Community Publishers share their knowledge with the Georgia technology industry in order to help illuminate the many top-of-mind issues important to your business. Their community participation demonstrates the significant expertise and generosity contained within the Georgia technology industry.
Knowledge has no value when it is stored - it only has value when it is shared and applied. We know that businesses, educational institutions and government agencies sit upon rich veins of untapped information.
Community Publishing's mission is to tap into and release that knowledge to Georgia's technology community.
We encourage you to read the following articles on our website. To create and submit your own article and join this growing, distinguished group, click on "Create Article." |
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