communications 21 (c21), an integrated marketing public relations firm in Atlanta that has been providing in-house digital media services since 2001, has launched c21i, a dedicated Digital Services practice area. c21i bundles the agency’s diverse expertise in e-mail marketing, search engine optimization, pay-per-click and online advertising campaigns, and Web site development and analytics. The agency also manages social media programs and relationship-building via blogging, mobile marketing and podcasting.
“Business enterprises have several options when it comes to creating digital assets – like Web sites or online ads – but we’ve found that many times these assets are not being integrated or analyzed as part of the total communications package, which leads to inconsistent messaging and lost sales opportunities,” said Sharon Goldmacher, president – c21. “As professional communicators with in-depth new media expertise, we are perfectly positioned to ensure the creative content among all digital channels is complementary, focused and effective.”
To help show clients the benefits of integrated digital marketing, c21i recently launched its own blog, The C-Word, covering a range of marketing and public relations topics from the firm’s unique perspective. “We’re a group that believes in walking our talk, so launching our blog was inevitable,” said Goldmacher. “We also like to think of ourselves as amateur comedians, hence the blog’s name.”
For more information about communications 21’s digital services practice area, visit www.c21pr.com/capabilities/c21i.html.
About communications 21®
communications 21, inc., founded in 1992, is a woman-owned business enterprise that provides integrated marketing public relations services to corporations, professional service firms, nonprofit agencies and trade associations. Recognized as one of Atlanta’s Best Places to Work in 2007, c21 helps clients increase visibility and drive sales through marketing/branding campaigns, media relations, product launches and new media tactics. c21i, the agency’s digital marketing practice area, provides e-mail marketing through Direct DialogueSM, search engine optimization, pay-per-click and online advertising campaigns, social media management, and Web site development and analytics. For more information on communications 21, visit www.c21pr.com.