Numerex Corp., the leading provider of full-service, highly secure Machine-to-Machine (M2M) network services and solutions, formally unveiled today a new brand identity that reflects Numerex's growing capabilities and depth in the M2M market.

The cornerstone of the new brand identity is the Company's expertise and record of success in the M2M market; it supports the new tagline: "Experience.Excellence."

Numerex's coordinating marketing campaign, Machines Trust Us(TM), underscores the confidence that machines -- and their owners -- have in Numerex and its highly secure networks. As the only North American M2M company to earn ISO 27001:2005 certification, Numerex ensures the highest levels of data confidentiality, integrity and availability.

The rebranding initiative also introduces the concept of All-Terrain M2M(TM) to highlight the breadth of Numerex's network offerings that include GSM, CDMA, and Satellite connectivity. The recent acquisition of Orbit One's satellite network services positions Numerex as the best choice for a wide range of coverage options.

"The Numerex brand is all about our experience and our commitment to providing excellence. It is rooted in our core values, i.e., what we all strive for at Numerex. Our purpose is to shape the company for a successful future," said Stratton Nicolaides, Numerex CEO. "One of our key tenets holds that "machines trust us" to securely deliver hundreds of millions of data messages every year. These brand changes will better highlight the benefits we offer to our customers and strengthen our overall position in the M2M market."

At the same time, Numerex has streamlined its organization to efficiently combine the multitude of options available through the company into: Numerex Networx, Techworx, and Flexworx.

About Numerex

Numerex Corp. offers the broadest choice of secure machine-to-machine (M2M) network services and solutions. Numerex delivers a depth of expertise and excellence through its M2M service platforms -- Networx, Techworx, and Flexworx -- that leading companies choose to power their M2M solutions. Numerex is the first M2M Company in North America to carry ISO 27001 certification -- ISO's highest information security benchmark that ensures data confidentially, integrity and availability. The Company offers its M2M products and services through a variety of brands including Uplink and Orbit One. Numerex is headquartered in Atlanta, Georgia. For additional information, visit http://www.numerex.com/